Prime Property Strategies is a boutique property consultancy specialising in educating property buyers and investors, providing wholesale and off market opportunities and structuring a road map to begin or continue to build on your current portfolio.

About Us

PrimePS was created by Sasha Holland from her experience as an investor and her desire to help people make the RIGHT property decisions. She is passionate about helping people find property that suits their circumstances and avoid the overwhelm.

PrimePS supports first time investors, established investors, expatriates and foreign investors through a range of services including Property Strategy Consultations.

At PrimePS we’ll help you create a solid strategy, including your very own personalised ‘Property Investment Game Plan’ to help guide you through the process, stress and hassle free! We’ll show you the practical strategies for success, help you plan, purchase and most importantly guide you toward exceptional property choices by showing you how to avoid all the traps.

How do we help?


Property Strategy Consultation


Buyer Advocacy - We Buy for You


Off-Plan Property Investment


Property Investment Library

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Sasha is a Property Investment Strategist, registered Property Valuer and Educator who works with investors, helping them start a well-researched and planned property investment portfolio.

Sasha first started working in the property industry when she was 18, and soon fell in love with it. Sasha has worked in all areas of the property industry and her extensive experience both professionally and personally enables her to educate and guide her client’s with confidence.

Sasha’s philosophy is centred on the principle of “due diligence”. Sasha wants to equip investors with the knowledge needed to make exceptional property investment choices that are suited to their own personal circumstances.

Sasha has built her property portfolio since the age of 21 and her property portfolio affords her the flexibility and income needed to work on growing her business, whilst spending precious time with her family. She has experienced first-hand what investing in property can do and is passionate about helping others achieve the same in a streamlined and stress-free process.

Previously from Sydney’s North Shore – Sasha currently resides in the leafy eastern suburbs of Adelaide, where she is very lucky to live her lifestyle dream as a property developer, travelling and caring for her family with her husband, daughter and gorgeous greyhound Pixie!

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As Featured In:



Property Developer & Building Supervisor

Before joining PrimePS Gary had a 30-year career in the financial markets. This saw him work at Investment Banks such as Citigroup, Morgan Stanley, and French Investment Bank Société Générale. During this time Gary held positions as CEO of a Floor Member of the Sydney Futures Exchange, Fixed Income derivatives Trader, and Director of Global Cross-Asset Sales.

In mid-2017, after completing many hands-on renovations, he retired from Investment Banking to join his wife Sasha at PrimePS and to also form Proud Developments, the property development arm of their group of companies.

Gary is in the process of gaining his Building and Supervisor’s license, adding another step in the vertical integration of their property business.



Simone is a Digital Producer with a strong background in design and marketing. Simone has worked with Sasha together over the last 10 years renovating, decorating and flipping houses across NSW and QLD.



Our Partners

funding options logo
budget save succed logo
bally logo
lawlab logo
adgreen logo
greg dickson homes logo
metricon logo
master builders logo
g developments logo
igm constructions logo
idress interiors logo
summit finance logo
unifi logo

How many times have you wanted to begin your investment journey, but just couldn’t get started?